The Story Behind SalonSocial

We’re not just another marketing agency. We’re beauty industry specialists who understand the unique challenges salon and spa owners face every day.

Our Story: From Salon Owner to Marketing Expert

SalonSocial was born from frustration. Our founder, Sarah, was a successful salon owner in Manchester who struggled with the same challenges you face today: inconsistent marketing, social media that didn’t convert, and a brand that didn’t reflect the quality of her services.

After trying countless “one-size-fits-all” marketing agencies that didn’t understand the beauty industry, Sarah took matters into her own hands. She learned digital marketing, grew her own salon to 6 figures, and eventually sold it to help other beauty business owners achieve the same success.

Today, SalonSocial is the UK’s only boutique marketing agency exclusively focused on salons, spas, and medical spas. We’ve helped over 100 beauty businesses transform their marketing and double their bookings.

"We understand your industry because we've lived it. Every strategy we create is tested in the real world of beauty business ownership."

Why We Only Work With Beauty Businesses

When you specialize, you excel. By focusing exclusively on the beauty industry, we’ve developed strategies that generic agencies simply can’t match.

Industry Expertise

We understand seasonal trends, client behavior, pricing strategies, and the unique challenges of beauty businesses in the UK market.

Proven Results

Our strategies are tested across hundreds of beauty businesses. We know what works for salons, spas, and medical spas specifically.

Deep Understanding

We speak your language. From client retention to service upselling, we understand the nuances of running a successful beauty business.

“Before SalonSocial, we tried three different marketing agencies. None of them understood our industry or our clients. Within 3 months of working with Sarah’s team, our bookings increased by 180% and our Instagram following doubled with actual local clients, not just followers.”
— Emma Richardson, Owner of Luxe Beauty Lounge, London

Meet Our Expert Team

Beauty industry specialists with years of experience helping UK salons and spas thrive.

Sarah Mitchell

Founder & Beauty Marketing Strategist

Former salon owner turned marketing expert. 8+ years helping UK beauty businesses scale through strategic digital marketing.

Emma Thompson

Creative Director & Brand Designer

Award-winning designer specializing in luxury beauty brands. Creates visual identities that command premium prices.

James Wilson

SEO & Digital Strategy Lead

Local SEO specialist helping beauty businesses dominate their local markets. Certified Google Partner with proven results.

Ready to Transform Your Beauty Business?

Join over 100 UK beauty businesses who’ve stopped struggling with marketing and started thriving. Book your free strategy session today and discover how we can help your salon grow.
No pressure, no obligation — just valuable insights for your business.