When someone searches for “hair salon near me” or “facials in Manchester”, Google shows a map with three businesses first. Getting into that group is what local SEO is about. Here is a practical checklist you can start on today.
1. Claim and complete your Google Business Profile
Fill in every section: business name, address, opening hours, phone number, website and services. Choose the most accurate primary category (for example “Hair salon” or “Day spa”). Incomplete profiles rarely rank.
2. Add real photos regularly
Upload clear photos of your work, your space and your team. Add new ones every few weeks so your profile looks active.
3. Ask for reviews and reply to all of them
Reviews are a major trust signal for both Google and new clients. Ask happy clients right after their appointment, share your review link, and reply politely to every review, good or bad.
4. Keep your name, address and phone number consistent
Use exactly the same business details on your website, Google, Instagram, Facebook and any directories or booking platforms.
5. Make your website location-aware
Mention your area naturally on your homepage and service pages, add your address and a map, and make sure the site loads quickly on mobile.
6. List your services clearly
Create a page or section for each key treatment, with a short description, who it is for and a clear booking button.
7. Track what matters
Watch calls, direction requests and website clicks in your Google Business Profile insights. These are the numbers that lead to bookings.
If you would like help with any of this, book a free strategy call and we’ll review your Google profile and website with you.
